DiosaFit

DiosaFit, an e-commerce brand launched in 2020, is dedicated to empowering women to embrace their authentic selves and feel confident in their gym wear. As Creative Director, I developed a distinctive brand identity with a modern, clean aesthetic. I led all design and marketing initiatives, co-directed photoshoots to bring creative visions to life across web, email and social media, and collaborated with athletes and influencers to produce compelling promotional content. By providing vision boards and inspiration, I motivated our collaborators to push boundaries and create impactful campaigns.